From the medicalization of food to the gourmetization of medicines: analysis of the advertising campaign that turned an effervescent tablet into a national fever. RECIIS (Online) [Internet]. 2023 Sep. 29 [cited 2026 Oct. 1];17(3). Available from: https://homologacao-reciis.icict.fiocruz.br/index.php/reciis/article/view/3623