Representations of contemporary virile masculinity in popular Radio Cidade FM program: Hora dos Perdidos

Abstract

This article analyzes the exercise of performed male virility in media discourse circulating in daily life, putting in evidence of the dynamics with which certain fundamental values of machismo culture, forged since Antiquity, are updated by contemporary narratives. The paper presents a survey of the media narrative promoted by the program Hora dos Perdidos, in Radio Cidade FM from Rio de Janeiro. It also draws attention to the fighting in social media initiatives to the internet’s sexist approaches that perpetuate violence and gender inequality naturalized in our society. With the analysis we intend to perceive the narrative flow marks become trivialized in everyday discourse.