The role played by mass media in constructing the governmental agenda on SUS in Rio de Janeiro

Authors

  • Débora Castanheira Fundação Oswaldo Cruz, Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil. Universidade Estadual do Rio de Janeiro, Instituto de Estudos Sociais e Políticos. Rio de Janeiro, RJ
  • Clara Faulhaber Universidade do Estado do Rio de Janeiro, Centro de Estudos Sociais. Rio de Janeiro, RJ
  • Silvia Gerschman Fundação Oswaldo Cruz, Escola Nacional de Saúde Pública. Rio de Janeiro, RJ

DOI:

https://doi.org/10.29397/reciis.v12i3.1455

Keywords:

Health management, Unified Health System, Privatization, Mass media, Social organization.

Abstract

The purpose of this article is to analyze the role of mass media in creating health governmental agenda in the state of Rio de Janeiro. We collected news published on the subject in the three most circulated newspapers in that state from 2003 till 2011. We gathered 3.305 news and subsequently we grouped them into eight categories. The analysis of data shows that the media was the main actor in the process of changing the management model of the health units by framing the theme so that to favour a negative view on the provision of services directly by the public administration. This allowed the formation of a public opinion favorable to the project of implantation of OS - organizações sociais (social organizations, a specific kind of private association) presented by the governor Sérgio Cabral and his secretary of health, Sérgio Côrtes.

Author Biographies

Débora Castanheira, Fundação Oswaldo Cruz, Instituto de Comunicação e Informação Científica e Tecnológica em Saúde. Rio de Janeiro, RJ, Brasil. Universidade Estadual do Rio de Janeiro, Instituto de Estudos Sociais e Políticos. Rio de Janeiro, RJ

Doutorado em Ciência Política pela Universidade Estadual do Rio de Janeiro.

Clara Faulhaber, Universidade do Estado do Rio de Janeiro, Centro de Estudos Sociais. Rio de Janeiro, RJ

Graduação em Ciências Sociais pela Pontifícia Universidade Católica do Rio de Janeiro.

Silvia Gerschman, Fundação Oswaldo Cruz, Escola Nacional de Saúde Pública. Rio de Janeiro, RJ

Doutorado em Ciências Sociais pela Universidade Estadual de Campinas.

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Published

2018-09-25

How to Cite

Castanheira, D., Faulhaber, C., & Gerschman, S. (2018). The role played by mass media in constructing the governmental agenda on SUS in Rio de Janeiro. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 12(3). https://doi.org/10.29397/reciis.v12i3.1455

Issue

Vol. 12 No. 3 (2018)

Section

Original articles

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