One, two, three – recording: Brazilian Ministry of Health audiovisual campaigns to prevent dengue, chikungunya and Zika from 2014 to 2017

Authors

DOI:

https://doi.org/10.29397/reciis.v13i1.1596

Keywords:

Prevention and Control, Dengue, Zika Virus, Chikungunya Fever, Information and Communication in Health.

Abstract

In this paper, we made a qualitative analysis of content aiming to understand audiovisual campaigns use to prevent dengue, Zika and chikungunya through the perspective of public, risk and health communications. After examining 30 films produced and published on Youtube by Brazilian Ministry of Health, we perceived they had followed the emergence of arboviruses cases, but left information gaps, repeated problems of social contexts inadequacy and remained focused on ‘Aedes aegypti combat’. The appeal of the videos became sensationalist when addressing people’s pains and losses. It perpetuated, even veiled, the hegemonic vision centered on the doctor. Ministry did not interact with users, indicating that its Youtube channel was a mere repository of content produced. Media campaigns are strategic for communication at risk, but should not be its main strategy, since it requires an integrated and participatory work in public, risk and health communications.

Author Biographies

Adria Jane Albarado, Universidade de Brasília, Laboratório de Informação, Educação e Comunicação em Saúde. Brasília, DF

Mestrado em Saúde Coletiva pela Universidade de Brasília.

Elizabeth Jesus Prado, Universidade de Brasília, Laboratório de Informação, Educação e Comunicação em Saúde. Brasília, DF

Mestrado em Saúde Coletiva pela Universidade de Brasília.

Ana Valéria Machado Mendonça, Universidade de Brasília, Laboratório de Informação, Educação e Comunicação em Saúde. Brasília, DF

Doutorado em Ciências da Informação pela Universidade de Brasília.

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Published

2019-03-29

How to Cite

Albarado, A. J., Prado, E. J., & Mendonça, A. V. M. (2019). One, two, three – recording: Brazilian Ministry of Health audiovisual campaigns to prevent dengue, chikungunya and Zika from 2014 to 2017. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 13(1). https://doi.org/10.29397/reciis.v13i1.1596

Issue

Vol. 13 No. 1 (2019): Dossiê: Comunicação e riscos em saúde

Section

Dossiê: Comunicação e riscos em saúde

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