The social capital formation on YouTube: study based on a health psychology video found in one of its Science Channels

Authors

  • Maurício de Vargas Corrêa Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação. Porto Alegre, RS
  • Samile Andréa de Souza Vanz Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação. Porto Alegre, RS

DOI:

https://doi.org/10.29397/reciis.v14i1.1756

Keywords:

Social capital, Social media, User-generated content, YouTube, Grounded theory.

Abstract

This article discusses the inflence of YouTube content on the formation of social capital from the analysis of the most popular psychology video on Brazilian Science YouTube Channel and also of the comments made by its users. In the analysis of the comments, the methodological procedures of the grounded theory were used. At the end of the research, three discursive practices were identifid and in the study context they aid in the formation of social capital and of related values. The most frequent forms of social capital that we found were those of the relational capital, of the cognitive capital and of the trustworthiness in the interaction with other people in that social environment. Among the values constructed by users in their discursive practices are visibility, legitimation and social support. The latter deserves special mention because it intersects all the main categories. We have come to the conclusion that the content of the video serves as catalyst for different social practices that culminate in the formation of social capital.

Author Biographies

Maurício de Vargas Corrêa, Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação. Porto Alegre, RS

Mestrado em Comunicação e Informação pela Universidade Federal do Rio Grande do Sul.

Samile Andréa de Souza Vanz, Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação. Porto Alegre, RS

Doutorado em Comunicação e Informação pela Universidade Federal do Rio Grande do Sul.

Downloads

Published

2020-03-31

How to Cite

Corrêa, M. de V., & Vanz, S. A. de S. (2020). The social capital formation on YouTube: study based on a health psychology video found in one of its Science Channels. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 14(1). https://doi.org/10.29397/reciis.v14i1.1756

Issue

Vol. 14 No. 1 (2020): Dossiê Fake News e Saúde

Section

Original articles

License

Author’s rights:  The author retains unrestricted rights over his work.

Rights to reuse: Reciis adopts the Creative Commons License, CC BY-NC non-commercial attribution according to the Policy on Open Access to Knowledge by Oswaldo Cruz Foundation. With this license, access, download, copy, print, share, reuse, and distribution of articles is allowed, provided that it is for non-commercial use and with source citation, granting proper authorship credits and reference to Reciis. In such cases, no permission is required from the authors or editors.

Rights of authors’s deposit / self-archiving: The authors are encouraged to deposit the published version, along with the link of their article in Reciis, in institutional repositories.