Analysis of the implementation of the communication strategies for men who have sex with men to be tested for HIV and aids and test connection with their treatment in Curitiba, Brazil

Authors

DOI:

https://doi.org/10.29397/reciis.v15i3.2327

Keywords:

Health communication, HIV, Male homosexuality, Serological tests, Social media.

Abstract

There are access barriers faced by gay men and men who have sex with men (MSM) to be tested for HIV/Aids and their treatment due to structural and symbolic factors. Hence, the objective of the study that underlies this article is to analyze the implementation of the communication strategies for expanding the testing and to link its result to treatment for HIV/Aids in Curitiba, Paraná, Brazil, by the project A Hora é Agora (AHA), implemented from December 2014 to September 2017, with the aim of coming closer to gay men and MSM and developing more effective means of communication, identifying facilities and difficulties. A qualitative approach by means of the documental analysis of the communication plan and activity reports was developed. The lessons learned were the good acceptance of the ‘face to face’ campaigns made by peer educators in public spaces, especially at gay parties, and the need to develop specific strategies for MSM who do not identify themselves as being gay.

Author Biographies

Marly Marques da Cruz, Fundação Oswaldo Cruz, Escola Nacional de Saúde Pública Sérgio Arouca, Departamento de Endemias Samuel Pessoa. Rio de Janeiro, RJ

Doutorado em Saúde Pública pela Fundação Oswaldo Cruz.

Vanda Lúcia Cota, Fundação Oswaldo Cruz, Escola Nacional de Saúde Pública Sérgio Arouca, Departamento de Endemias Samuel Pessoa. Rio de Janeiro, RJ

Mestrado em Saúde Pública pela Fundação Oswaldo Cruz.

Leonardo Lincoln, Fundação Oswaldo Cruz, Escola Nacional de Saúde Pública Sérgio Arouca, Departamento de Endemias Samuel Pessoa. Rio de Janeiro, RJ

Graduação em Comunicação Institucional pela Universidade de Santa Catarina.

Alan de Jesus, Universidade do Rio de Janeiro, Instituto Nutes de Educação em Ciências da Saúde. Rio de Janeiro, RJ

Mestrado em Informação e Comunicação em Saúde pela Fundação Oswaldo Cruz.

Paula Vita Decotelli, Fundação Oswaldo Cruz, Escola Nacional de Saúde Pública Sérgio Arouca, Departamento de Endemias Samuel Pessoa. Rio de Janeiro, RJ

Mestrado em Saúde Pública pela Fundação Oswaldo Cruz.

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Published

2021-08-31

How to Cite

Cruz, M. M. da, Cota, V. L., Lincoln, L., Jesus, A. de, & Decotelli, P. V. (2021). Analysis of the implementation of the communication strategies for men who have sex with men to be tested for HIV and aids and test connection with their treatment in Curitiba, Brazil. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 15(3). https://doi.org/10.29397/reciis.v15i3.2327

Issue

Vol. 15 No. 3 (2021): Dossiê Feminismos: perspectivas em comunicação e informação em saúde, parte 2

Section

Original articles

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