Comunicação pública da ciência e da saúde no pós-pandemia

Cláudia Lemos; Débora Pinheiro

doi:10.29397/reciis.v17i4.4060

Post-pandemic science and health public communication

Authors

Cláudia Lemos Associação Brasileira de Comunicação Pública. Brasília, DF, Brasil. Câmara dos Deputados, Escola da Câmara. Brasília, DF, Brasil. https://orcid.org/0000-0003-0473-5867
Débora Pinheiro Ministério dos Direitos Humanos e da Cidadania. Brasília, DF, Brasil. https://orcid.org/0000-0003-4561-1270

DOI:

https://doi.org/10.29397/reciis.v17i4.4060

Keywords:

Public communication, Pandemic, Communication and health, Communication career, State policy

Abstract

The covid-19 pandemic demonstrated the relevance of public health and science communication, but also highlighted its weaknesses. In Brazil, as in other parts of the world, disinformation has been institutionalized, with a serious impact on the health of citizens. After the pandemic, there is a challenge of structuring public communication policies to combat disinformation and to strengthen the career of public communicator to support these policies. The mobilization of civil society organizations linked to these issues produced a public communication bill which is currently discussed in the Chamber of Deputies. It also made it possible to include the establishment of a communication policy for the Unified Health System among the guidelines approved by the 17th National Health Conference.

Author Biographies

Cláudia Lemos, Associação Brasileira de Comunicação Pública. Brasília, DF, Brasil. Câmara dos Deputados, Escola da Câmara. Brasília, DF, Brasil.

Doutorado em Literatura Comparada pela Universidade Federal de Minas Gerais.

Débora Pinheiro, Ministério dos Direitos Humanos e da Cidadania. Brasília, DF, Brasil.

Mestrado em Ciências da Comunicação pela Universidade de Montreal.

References

ASSOCIAÇÃO BRASILEIRA DE COMUNICAÇÃO PÚBLICA (ABCPÚBLICA). Carta Natal: pela apropriação da comunicação pública pelo cidadão. Brasília, DF, 7 nov. 2023. Disponível em: https://abcpublica.org.br/resultado-do-ii-compublica-carta-natal-reforca-principios-de-uma-comunicacao-publica-focada-no-cidadao/. Acesso em: 19 nov. 2023.

BRASIL. Ministério da Saúde. Covid-19 no Brasil: dados até 25/11/2023. Brasília, DF: Ministério da Saúde, 2023. Disponível em: https://infoms.saude.gov.br/extensions/covid-19_html/covid-19_html.html. Acesso em: 7 dez. 2023.

CRUZ, Elisama Reis da; KARHAWI, Issaaf. Pandemia no Planalto: Jair Bolsonaro e a pós-verdade. Animus: Revista Interamericana de Comunicação Midiática, Santa Maria, v. 22, n. 48, p. 236-255, 2023. DOI: https://doi.org/10.5902/2175497765627. Disponível em: https://periodicos.ufsm.br/animus/article/view/65627. Acesso em: 19 nov. 2023.

GERALDES, Elen; LOPES, Helen; OLIVEIRA, Gisele Pimenta. Universidade e comunicação na pandemia: percepções sobre a importância de uma política de comunicação pública. In: CONGRESSO BRASILEIRO DE CIÊNCIAS DA COMUNICAÇÃO, 43., 2020, virtual. Anais […]. São Paulo: Intercom, 2020. Disponível em: https://portalintercom.org.br/anais/nacional2020/resumos/R15-0239-1.pdf. Acesso em: 19 nov. 2023.

MARX, Julian et al. Combating misinformation with internet culture: the case of Brazilian public health organizations and their covid-19 vaccination campaigns. Internet Research, [s. l.], v. 33, n. 5, p. 1990-2012, 2023. https://doi.org/10.1108/INTR-07-2022-0573. Disponível em: https://www.emerald.com/insight/content/doi/10.1108/INTR-07-2022-0573/full/html. Acesso em: 19 nov. 2023.

NEWMAN, Nic. Executive summary and key findings of the 2021 report. Digital news report, Oxford, 23 jun. 2021. Disponível em: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2021/dnr-executive-summary. Acesso em: 19 nov. 2023.

NEWMAN, Nic. Overview and key findings of the 2023 Digital News Report. Digital news report, Oxford, 14 jun. 2023. Disponível em: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023/dnr-executive-summary. Acesso em: 19 nov. 2023.

OLIVEIRA, Maria José da Costa et al. A Comunicação Pública da Ciência diante da pandemia. In: CONGRESSO BRASILEIRO CIENTÍFICO DE COMUNICAÇÃO ORGANIZACIONAL E DE RELAÇÕES PÚBLICAS, 15., 2021 São Paulo. Anais [...]. São Paulo: Abrapcorp, 2021. Disponível em: https://portal.abrapcorp2.org.br/wp-content/uploads/2021/07/2-A-Comunica%C3%A7%C3%A3o-P%C3%BAblica-da-Ci%C3%AAncia-diante-da-pandemia.pdf. Acesso em: 19 nov. 2023.

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Published

2023-12-15

How to Cite

Lemos, C., & Pinheiro, D. (2023). Post-pandemic science and health public communication. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 17(4), 751–756. https://doi.org/10.29397/reciis.v17i4.4060

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Vol. 17 No. 4 (2023): Dossier on The street life people: health, public policies, and communication

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Notes on current situations

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Dossier Care-in-interaction: practices, knowledge, and reflexivity in health (v. 18, n. 2) Apr./Jun. 2024.

October 27, 2023

A concept inseparable from communication, interaction is a constitutive part of the communicative act. While broad and guided by different approaches, human communication interactional studies have the common analytical challenge of observing the joint construction of utterances and their actional values in the microecological environment in which they occur, which implies looking emically, that is, starting from within, and considering the reflective processes of the people participating in that human communication interaction (Rodrigues, 2021).

This dossier, whose title mobilizes the care-in-interaction concept, addresses health care from an interactionist perspective (Ostermann; Meneghel, 2012), with particular interest in research with a multimodal focus to articulate, in a finely detailed descriptive work, speech and body studies (Mondada, 2018).

The expression care-in-interaction is generated by a common matrix in Ethnomethodology and Conversation Analysis (EMCA) (Loder; Jung, 2008), an investigative current originating from North American sociology, derived from Harold Garfinkel’s Ethnomethodology, which has been embraced globally in multiple disciplinary fields (Watson; Gastaldo, 2015), and which has brought speech-and-the-body-in-interaction as an object of study in the last ten years.

Analyses are data driven and can mobilize and articulate other theoretical currents, which focus on multiple objects and events, namely, polyphony and Bakhtinian dialogism, the Austinian analysis of speech acts, the Goffmanian face work and politeness, contextualization prosodic cues, and justifications and the theory of argumentation in language.

From the perspective of ethnomethodological and conversation analysis, care-in-interaction studies open up a range of investigations into interactions in different environments using several resources. As Harvey Sacks points out in his classical study of telephone conversations recorded by a suicide prevention center in the United States of America and, therefore, mediated by a technological device for distance communication, research whose collected material does not include all multimodal resources available in face-to-face interactions bring about challenges that reinforce the great analytical potential of looking inward, considering the natural and artificial devices of mediation to the world.

Two initial questions instigated this dossier: a) How is interactivity being operated in different environments and settings, especially regarding health topics? b) In what ways can microanalytical approaches to studies on interactions contribute to understanding social processes?

We encourage contributions from authors from different social, human, and health sciences fields – with particular emphasis on communication studies, language, anthropology, social work, and sociology – for thematic sub-axes such as:

Epistemic asymmetries, situated cognition, intercomprehension, and emotions-in-interaction;
Microanalytical studies of conversational frameworks of social and health intervention;
Telepresence interactions, mediated by multimodal computers (microphone, speaker, webcam, and screen);
Interactional frameworks of joint research and self-confrontation practices in the training of health and social professionals;
Participation of citizens in devices for joint analysis of service and care practices (citizen science);
Atypical interactions in their interdisciplinary dimensions of social studies of disability.

Guest editors: Marcia Rodrigues Lisboa (Oswaldo Cruz Foundation – Laboratory of Phenomenology, Ethnomethodology and Conversational Analysis of Social Clusivity – Lab-FEACC_CLISSIS) and Michel Binet (Universidade Lusíada – Laboratory of Phenomenology, Ethnomethodology and Conversational Analysis of Social Clusivity – Lab-FEACC_CLISSIS)

Submission deadline: until February 20, 2024.

Publication estimate: v. 18, no. 2, April/June 2024.

When submitting the work, please use the category Dossier Care-in-interaction: practices, knowledge, and reflexivity in health.

References

LODER, Letícia Ludwig; JUNG, Neiva Maria (ed). Fala-em-interação social: introdução à análise da conversa etnometodológica. Campinas: Mercado de Letras, 2008.

MONDADA, Lorenza. Multiple temporalities of language and body in interaction: challenges for transcribing multimodality. Research on Language and Social Interaction, United States, v. 51, n. 1, p. 85-106, 2018. DOI: https://doi.org/10.1080/08351813.2018.1413878. Available from: https://www.tandfonline.com/doi/full/10.1080/08351813.2018.1413878, Accessed: Oct. 25, 2023.

OSTERMANN, Ana Cristina; MENEGHEL, Stela Nazareth (orgs). Humanização Gênero Poder: contribuições dos estudos de fala-em-interação para a atenção à saúde. Campinas: Mercado de Letras; Rio de Janeiro: Fiocruz, 2012.

RODRIGUES, Adriano Duarte. A natureza da atividade comunicativa. Lisboa: Lisbon Press, 2021.

WATSON, Rod; GASTALDO, Édison. Etnometodologia e análise da conversa. Petrópolis: Vozes: PUC-Rio, 2015.

Post-pandemic science and health public communication

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Author Biographies

Cláudia Lemos, Associação Brasileira de Comunicação Pública. Brasília, DF, Brasil. Câmara dos Deputados, Escola da Câmara. Brasília, DF, Brasil.

Débora Pinheiro, Ministério dos Direitos Humanos e da Cidadania. Brasília, DF, Brasil.

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