Communication and information in the control of cervical cancer in Brazil: an analysis from the perspective of health comprehensiveness

Authors

  • Juliana Lofego Universidade Federal do Acre. Rio Branco, AC, Brasil.
  • Roseni Pinheiro Universidade do Estado do Rio de Janeiro. Rio de Janeiro, RJ, Brasil.

DOI:

https://doi.org/10.3395/reciis.v6i4.708

Keywords:

Communication and health, information, Completeness in health, Colon cancer uterus, public policy

Abstract

Communication and information are considered strategic actions since the drafting of the National Program for Control of cervical cancer in 1997, coordinated by the National Cancer Institute / Ministry of Health. The information is considered as a key element for evaluation and monitoring of actions taken and is based on indicators, fed by information systems. Communication is thought centrally at the federal level, with production of materials and publications that follow a vertical flow distribution for state / municipal centers, with strong influence of advertising campaigns. The research seeks to reflect on communication and information strategies proposed by the program. Issues and contradictions are raised between the proposed objectives and the prevailing hegemonic models with centralized and unidirectional characteristics. Having comprehensiveness in health care as a conceptual reference, as part of the care value, a category that emphasizes dialogue, critical and responsible reflection on disease-health issues and focuses the eye on users in their social networks. Proposes rethinking the evaluation of public policy to include in the action planning multiple voices in the daily routine of health services.

Author Biographies

Juliana Lofego, Universidade Federal do Acre. Rio Branco, AC, Brasil.

Universidade Federal do Acre. Rio Branco, AC, Brasil. Graduada em Comunicação Social - Jornalismo pela Universidade de Brasília (1994) e mestre em Ciência da Informação pelo IBICT /Universidade Federal do Rio de Janeiro (1999). Atualmente, cursa doutorado no Programa de Pós-Graduação em Informação, Comunicação e Saúde no ICICT/Fiocruz. É professora assistente do Centro de Filosofia e Ciências Humanas da Universidade Federal do Acre.

Roseni Pinheiro, Universidade do Estado do Rio de Janeiro. Rio de Janeiro, RJ, Brasil.

Universidade do Estado do Rio de Janeiro. Rio de Janeiro, RJ, Brasil. Enfermeira/Sanitarista, Professora adjunta do Programa de Pós-Graduação em Saúde Coletiva do Instituto de Medicina Social da Universidade do Estado do Rio de Janeiro; Líder do Grupo de Pesquisa do CNPQ Laboratório de Pesquisas sobre Práticas de Integralidade em Saúde – Lappis; Coordenadora da Biblioteca Virtual Integralidade em Saúde – apoio BIREME/OPAS/OMS e ICICT Fiocruz.

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How to Cite

Lofego, J., & Pinheiro, R. (2013). Communication and information in the control of cervical cancer in Brazil: an analysis from the perspective of health comprehensiveness. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 6. https://doi.org/10.3395/reciis.v6i4.708

Issue

Vol. 6 (2012): Temático | Comunicação e saúde: temas, questões e perspectivas latinoamericanas | suplemento

Section

Pesquisas em andamento

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