The 12 axes of the combined communication for municipal public health: a proposal

Authors

DOI:

https://doi.org/10.29397/reciis.v15i1.2049

Keywords:

Organizational innovation, Health communication, Unified Health System, Multimedia, Media, Management of information and communication technologies.

Abstract

This article presents the results of a master’s research (2017-2019) on innovation in the communication management of the Municipal Health Departments (SMS). The methods used were the literature review, the SMS case study in São Paulo – with document collection, in-depth semi-structured interviews with communication managers and participant observation – and content analysis. The results show that integrated, strategic, and multimedia communication, aligned with the principles of the Unified Health System (SUS), contributes to increase the efficiency and effectiveness of communication and health at the local level. For this, how SMS can use, based on the local context, the 12 communication axes proposed by the study, which are: internal communication, press relations, ceremonial / events, creation / advertising, audiovisual, website / portal, social networks, apps for mobile devices, games, photography, partnerships and virtual reality, augmented reality and 360º productions.

Author Biographies

Arquimedes Pessoni, Universidade Municipal de São Caetano do Sul. São Caetano do Sul, SP

Doutorado em Comunicação Social pela Universidade Metodista de São Paulo.

Thiago Passaro, Universidade Municipal de São Caetano do Sul. São Caetano do Sul, SP

Mestrado em Inovação na Comunicação de Interesse Público pela Universidade Municipal de São Caetano do Sul.

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Published

2021-03-22

How to Cite

Pessoni, A., & Passaro, T. (2021). The 12 axes of the combined communication for municipal public health: a proposal. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 15(1). https://doi.org/10.29397/reciis.v15i1.2049

Issue

Vol. 15 No. 1 (2021): Dossiê Comunicação, Saúde e Crises Globais: parte 2

Section

Original articles

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