Quality assessment of the most watched breast cancer videos on YouTube: relevance to improve women’s health

Authors

DOI:

https://doi.org/10.29397/reciis.v15i3.2342

Keywords:

Preventive medicine, Online social networks, Health communication, Internet, Chronic noncommunicable disease.

Abstract

Breast cancer is one of the main diseases that affect the health of women in the world and strategies aimed at improving women’s access to information on prevention are fundamental. The objective of the study presented in this article was to assess the quality of some videos related to breast cancer. The videos were searched using the keyword ‘breast cancer’ on the YouTube platform. The data referring to the technical information was obtained through the analysis of the information contained in the description of the videos and subsequently their content analysis was carried out. The first 200 most viewed videos were extracted for analysis. The majority (72%) and those aiming to disseminate informative content to laypeople (73%) and focusing on secondary prevention (71.5%) are considered bad or very bad (53%). It was concluded that YouTube is a limited tool to be used in the process of educating women about the control of breast cancer.

Author Biographies

Larissa Silveira Carvalho Villa, Universidade Cesumar, Programa de Pós-graduação em Promoção da Saúde. Maringá, PR

Mestrado em Promoção da Saúde pela Universidade Cesumar.

Alex Del Cerro Mello, Universidade Cesumar, Curso de Medicina. Maringá, PR

Graduando em Medicina pela Universidade Cesumar.

José Vicente Gonçalves, Universidade Cesumar, Instituto Cesumar de Ciência Tecnologia e Inovação. Maringá, PR

Mestrado em Estatística pela Universidade Federal de Brasília.

Tânia Maria Gomes da Silva, Universidade Cesumar, Programa de Pós-graduação em Promoção da Saúde. Universidade Cesumar, Instituto Cesumar de Ciência Tecnologia e Inovação. Maringá, PR

Doutorado em História pela Universidade Federal do Paraná.

Marcelo Picinin Bernuci, Universidade Cesumar, Programa de Pós-graduação em Promoção da Saúde. Universidade Cesumar, Instituto Cesumar de Ciência Tecnologia e Inovação. Maringá, PR

Doutorado em Fisiologia pela Universidade de São Paulo.

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Published

2021-08-31

How to Cite

Villa, L. S. C., Mello, A. D. C., Gonçalves, J. V., Gomes da Silva, T. M., & Bernuci, M. P. (2021). Quality assessment of the most watched breast cancer videos on YouTube: relevance to improve women’s health. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 15(3). https://doi.org/10.29397/reciis.v15i3.2342

Issue

Vol. 15 No. 3 (2021): Dossiê Feminismos: perspectivas em comunicação e informação em saúde, parte 2

Section

Original articles

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