Drink it without moderation: reasons about reportings beer ad to Conar
DOI:
https://doi.org/10.29397/reciis.v18i2.3648Keywords:
Psychoactive substance, Alcoholic beverages, Advertising, Complaint, Brazilian Code of Advertising Self-RegulationAbstract
Advertisements for alcoholic beverages, in addition to being more frequent than other goods, also present content that can play a role in facilitating the use of this psychoactive substance, since, in most of them, they bring ideas and sensations of pleasure. Therefore, this research consisted of the identification and qualitative analysis of beer advertisements that had any complaints made to or by the National Advertising Self-Regulation Council (Conar), in the last five years (2015 to 2020), based on the survey of these complaints on the website of Conar and, subsequently, an analysis of the reasons consistent with the code was carried out. As a result, there was a progression in the alignments between complaints and decisions, with greater difficulty being found in aligning the infraction in relation to the content of the advertising pieces than in technical issues.
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