The biomedical discourse on the covers of Saúde magazine

Authors

DOI:

https://doi.org/10.29397/reciis.v14i1.1937

Keywords:

Food, Diet, Nutrition, Health, Speech.

Abstract

In this article we approach senses and meanings referring to food present in the Saúde magazine as a factor that interferes with food consumption. We start from the assumption that in contemporary society there is a hegemony of biomedical discourse, disseminated and naturalized by common sense, which reproduces the interests of the market and inflences food choices. The magazine arouses interest precisely because it is one of the leading magazines in the vast list of Brazilian popular publications that deal with diet and health. As one of the methodological procedures used, we selected the publications from 2013 to 2016, corresponding to a analysis corpus composed of 36 magazines. In order to interpret the symbolic aspects, socially constructed and expressed in the selected material, the most striking and recurring characteristics were identifid on the covers of the editions. It was observed that inflencing eating practices and emphasizing the risk of becoming ill is the centrality of scientifi and biomedical discourse.

Author Biographies

Tiago Tavares de Castro Fernandes, Universidade do Estado do Rio de Janeiro, Programa de Pós-graduação em Alimentação, Nutrição e Saúde. Rio de Janeiro, RJ

Mestrado em Alimentação, Nutrição e Saúde pela Universidade do Estado do Rio de Janeiro.

Francisco Romão Ferreira, Universidade do Estado do Rio de Janeiro, Programa de Pós-graduação em Alimentação, Nutrição e Saúde. Rio de Janeiro, RJ

Doutorado em Ciências pela Fundação Oswaldo Cruz.

Cristiane Seixas Marques, Universidade do Estado do Rio de Janeiro, Programa de Pós-graduação em Alimentação, Nutrição e Saúde. Rio de Janeiro, RJ

Doutorado em Teoria Psicanalítica pela Universidade Federal do Rio de Janeiro.

Eliane Portes Vargas, Fundação Oswaldo Cruz, Instituto Oswaldo Cruz. Rio de Janeiro, RJ

Doutorado em Saúde Coletiva pela Universidade do Estado do Rio de Janeiro.

Downloads

Published

2020-03-31

How to Cite

Fernandes, T. T. de C., Ferreira, F. R., Marques, C. S., & Vargas, E. P. (2020). The biomedical discourse on the covers of Saúde magazine. Revista Eletrônica De Comunicação, Informação & Inovação Em Saúde, 14(1). https://doi.org/10.29397/reciis.v14i1.1937

Issue

Vol. 14 No. 1 (2020): Dossiê Fake News e Saúde

Section

Essays

License

Author’s rights:  The author retains unrestricted rights over his work.

Rights to reuse: Reciis adopts the Creative Commons License, CC BY-NC non-commercial attribution according to the Policy on Open Access to Knowledge by Oswaldo Cruz Foundation. With this license, access, download, copy, print, share, reuse, and distribution of articles is allowed, provided that it is for non-commercial use and with source citation, granting proper authorship credits and reference to Reciis. In such cases, no permission is required from the authors or editors.

Rights of authors’s deposit / self-archiving: The authors are encouraged to deposit the published version, along with the link of their article in Reciis, in institutional repositories.