Learning from models and communication strategies for contingency plans to combat covid-19 in Espirito Santo

Abstract

This article examines the models and communication strategies of the contingency plans developed by the government secretariats of the state of Espírito Santo and the municipalities of Greater Vitória, using institutional analysis as a theoretical framework. The study highlights the importance of communication actions to inform the population and reduce social vulnerabilities, highlighting innovations, such as information dashboards and press conferences. Despite the institutionalization of these practices after the pandemic, there is criticism regarding the lack of focus on risk communication and the absence of specific plans by government agencies. The strategies adopted were predominantly prescriptive and convening, which limited participatory dialogue. The article emphasizes health information as a social right, essential to ensure access to healthcare and promote individual autonomy, showing that, although communication is a key component of the plans, its practical implementation lacks depth and effectiveness.