Scientists and the mass media: a case study at the Instituto Oswaldo Cruz
DOI:
https://doi.org/10.29397/reciis.v11i4.1342Keywords:
science diffusion, public communication of science, mass media, scientist, journalist.Abstract
This article presents a case study about the relationship between the scientists of IOC - Instituto Oswaldo Cruz (Oswaldo Cruz Institute) and the mass media as well as their science diffusion in general. The Institute is one of the units of the Fiocruz - Fundação Oswaldo Cruz (Oswaldo Cruz Foundation), located in Rio de Janeiro (Brazil), and it is internationally recognized for its relevant scientific production in health. The study was conducted through an online survey, answered by 103 scientists from a universe of 487 researchers and technologists members of IOC staff, and 20 semi-structured interviews with stakeholders. The results indicate a growing process of science dissemination in the Institute, relatively frequent contact with the media and compliance in relation to actions aimed at the public promoted by IOC. On the other hand, we have identified few own initiatives of science diffusion through blogs and social networks.
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